Pre-Covid, the show was held in downtown Montreal at the Palais des Congrès and was known as the Montreal Outdoor, Hunting, Fishing, and Camping Show. 

In March 2024, the show made its post-Covid return, reimagined and reinvigorated as the Saint-Hyacinthe Outdoor, Hunting, Fishing, and Camping Show. Over the course of three days, the event welcomed more than 100 exhibitors and nearly 10,000 visitors. 

Our team’s goal is to establish the show as a must-attend event in the province. Attendance targets are set at 20,000 in 2026, and 25,000 in 2027, aligning with the success of comparable events in Quebec City and Toronto. 

The success of our 2026 media campaign will rely heavily on our multi-channel marketing plan and the influence of our partners. 

• Only current exhibitors are eligible to become sponsors. 

• First-come, first-serve. Promoter reserves the right to review the selection of sponsors. 

• An official agreement containing the details of the sponsorship and a schedule of communications will be submitted to each sponsor for their approval. 

• A sponsorship report will be provided to you at the end of the 2026 campaign.