Fred Campbell Show Ambassador
Entrepreneur, videographer, and outdoor enthusiast, Fred Campbell is also the founder of Hooké, a Canadian brand of sustainable and eco-friendly outdoor clothing, which has led him to travel the world to meet inspiring people who share a common passion for fly fishing and hunting.
Whether he is in a business meeting for one of his companies, collaborating with a conservation organization, or battling a large Atlantic salmon in the Gaspé Peninsula, one thing remains the same: he has always followed his passion for adventure and conservation.
His journey has been a constant quest to surpass himself. It has been a guiding principle of sharing, nourished by so many encounters. It has been a thirst, from an early age, to always learn more, to take on the greatest challenges, to bring the most daring ideas to life.
Faced with the consequences of climate change on biodiversity, Fred questions his role. He wonders if it is time for him to go even further in his mission, to get involved in a different way to better walk alongside nature, raise awareness of the challenges ahead, and preserve nature as wild as possible.
"If I can change people's perception of hunting and fly fishing and, above all, encourage them to explore, protect, and better understand nature and its fragility, then I can say mission accomplished. Today, I still have the desire to go as far as possible, but above all to share my passion. I see my children, June and Jack, discovering, questioning, evolving in harmony with nature, and I know that this eternal quest is far from over. And that's a good thing!"
– Fred Campbell
